Category Archives: Facebook Advertising

Timing is Everything!

Social media posts are not what they used to be. In fact, you may have noticed a dramatic decline with Facebook post engagement recently. According to Forbes, Facebook page posts with more than 500,000 likes are only reaching about 2% of their audience! Back in 2012, that number was closer to 16%. These days, you have to pay to play on Facebook and other popular social media sites. Facebook, Twitter and LinkedIn offer paid advertising. Whether you decide to pay to promote posts or not, the key is knowing when you should post to get the best results. According to Elle & Co, a business blogging and design resource, you’re likely to receive 32% more engagement on your weekend Facebook posts....
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Facebook Goes “Dark” (with Ad Posts)

What are Dark Posts? Until now, when you ran a paid Facebook ad, it was necessary to first post it and then “promote” it. That meant each of your paid ads were published on your page for everyone to see. Running multiple ads to target different audiences meant cluttering up your page feed with all those ads. Now there is a new option that is very useful and should be considered as part of your marketing strategy. Facebook Dark Post is similar to a news-feed type of ad but it does not appear on your timeline. Dark Posts allow you to create an ad for each of your specific target audiences including those who have already liked your page. Only the audience you select...
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