Twitter Tips

Twitter has been around a while and yet there are many of you that either don’t really know how to use it or avoid it altogether. I have to admit that it’s lost some of it’s initial luster to other social media competition like Instagram but it still have benefits for business use. I find that most of my clients like Twitter the least and it’s mostly because they don’t feel their posts are getting any ROI. Unlike other sites, you have to post lots of content to get results but if your audience is on Twitter, it’s worth the investment. Here’s some tips to get you started. Remember that you always have to test and revise your strategy!...
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Popular Holiday Emojis

Emojis are all the rage these days. It’s a fast, easy and fun way to express yourself. These days, texts, emails and messaging seems to be the fast way to get your message delivered but it can also be misunderstood. Adding an emoji can help clarify your meaning. Found this infographic and thought it would be fun to share since we’re all in the holiday spirit seeing that I’ve seen lots of emojis this month....
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Instagram Post Tips

Instagram has become so popular and I have to admit I think I’m falling in love 🙂 Why? Well, it’s easy to gain followers and super easy to use. Hashtags make it easy to connect and spread your message. You will find just about every type of business on Instagram and you can even run promotional ads through your Facebook account. Here are some tips that can get you off and running:...
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Pinterest Pin Tips

If your audience includes women, they you must seriously consider Pinterest. It tops the social media list for highest number of women. Personally, I love it because it feeds my creative soul and it makes me very happy 🙂 Just like all the other social media sites, you have to know how to engage and attract an audience. Pinterest allows you to run a contest and add a buy button. My advise is to find businesses like yours on Pinterest and see what is working for them. Then add some of your own creativity and do it even better! Here’s some great info to help you make the most of your pins:...
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Facebook Post Tips

Ah, Facebook (sigh) … love it or hate it, it is the social media giant. Lately I haven’t been so fond of it because you have to work a lot harder to have your posts show up on your followers feed. It is obvious that in order to play, you are going to have to pay (for advertising). Promoting your posts, page or website are the best way to get seen these days on Facebook. With a minimum of $5/day, the cost is very affordable but you have to understand how and when to promote your posts to get the best results. Not to mention, you should do A/B testing. What is A/B testing? I will save that for another day....
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Timing is Everything!

Social media posts are not what they used to be. In fact, you may have noticed a dramatic decline with Facebook post engagement recently. According to Forbes, Facebook page posts with more than 500,000 likes are only reaching about 2% of their audience! Back in 2012, that number was closer to 16%. These days, you have to pay to play on Facebook and other popular social media sites. Facebook, Twitter and LinkedIn offer paid advertising. Whether you decide to pay to promote posts or not, the key is knowing when you should post to get the best results. According to Elle & Co, a business blogging and design resource, you’re likely to receive 32% more engagement on your weekend Facebook posts....
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